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EVENT SCHEDULE
09:15 - REGISTRATION OPENS
MAIN STAGE

10:15
CAMBRIDGE MUSIC FORUM
INTRODUCTION AND WELCOME
An overview of the current landscape of the music industry and what vital discussions will be covered at todays event and why.
This event has been curated and organised by ARU students in partnership with Cambridge City Council to discuss the vital issues facing the music and supporting industries.

10:30
PANEL DISCUSSION
MONOPOLIES AND LAW MAKERS
A discussion on the impact of vertical integration in ticketing and the wider impact of this monopolisation on venues, artists and the workforce.
How is legislation changing and how will it impact the touring circuit?
How can independent festivals best be supported?
And how can audience retention be nurtured for a sustainable future?

11:30
CONSTANT FOLLOWER
WHAT NOW: BUILDING AN AUDIENCE WITHOUT TRADITIONAL GATEKEEPERS.
When radio support and other trusted discovery platforms are reduced, what practical routes still work for emerging artists to be heard, and how do you build momentum without burning out?
Constant Follower, who had a UK top 20 album in 2025 discusses how emerging artists can grow visibility when traditional discovery routes are weaker, and outlines practical ways to build audience through owned channels, community and local venues, alternative media, and trusted third party endorsements.

13:00
EXPLORE CMF
EMPLOYABILITY & INSTALLATIONS
An opportunity to network and explore the conference exhibits including employers. Shape your future and get involved!

14:00
JAMES PRESENTS
CREATIVITY, CODE, AND COMMERCE: WHERE DOES AI FIT IN MUSIC?
From the studio to the sync deal, AI is reshaping how music is made, heard and valued. Three voices from across the industry, Phil Bodger (JAMES), Matt Houghton (Sound On Sound), and Tony Orchudesch (Torchlight Music) discuss what artificial intelligence actually means for musicians, the industry, and the music we love.

15:00
PANEL DISCUSSION
THE STAGE AND BEYOND
Music and supporting industries have proven to have highly transferable skills with a growing demand outside of traditional roles in music.
A discussion about where opportunities are in converging sectors such as stage, film, gaming, broadcast, podcast and other consumable media.

15:45
FIRESIDE CHAT
BEHIND THE MUSIC: ARTISTRY, INDUSTRY & EVOLUTION
Exploring how artists navigate fame, creativity, and the pressures of the music industry, revealing the human stories behind their success and struggles. Over time, it highlights the evolution of the industry—from traditional record labels to digital streaming—showing how artists continuously adapt to changing technology and audience expectations.

16:15
CLOSE AND NETWORKING
CLOSING REMARKS
Take a few moments to reflect and meet like-minded people.